The website was developed on the WordPress platform with multilingual support for Ukrainian, Polish, and English thanks to the WPML plugin. In addition, WooCommerce was implemented to manage service packages and online sales. The entire website creation process and implementation were carried out by Aroks Digital Marketing & Services, which specializes in website design and comprehensive digital services and internet marketing.
Client: International Clinics Investments Sp. z o.o. (Klinika Moja Rodzina, Warsaw)
Link: klinikamojarodzina.pl
Contractor: Aroks Digital Marketing & Services
Context
A Warsaw clinic employing Ukrainian-speaking doctors contacted us on the recommendation of an existing client. The goal was to build a modern website in three languages—Polish, Ukrainian, and English—with the ability to clearly present a wide catalog of services, sell packages online, and ensure simple communication via an information hotline.
Tasks
- Create a fast and user-friendly website on WordPress with three-language support.
- Organize a catalog of 200+ medical services with clear navigation and an SEO-friendly structure.
- Add WooCommerce to sell service packages and accept online orders.
- Set up the information hotline and integrate it into the site.
- Provide ongoing technical support and content management in three languages.
What We Did
- Platform & Multilingual: the website was built on WordPress using WPML for Ukrainian, Polish, and English versions.
- Service Catalog: for each of the 200+ services we prepared an individual image and an SEO description.
- E-commerce: implemented WooCommerce to manage service packages, handle orders, and run online sales.
- Content in Three Languages: news and informational materials provided by the clinic are published simultaneously in Polish, Ukrainian, and English to expand audience reach.
- Hotline: configured a phone hotline based on Binotel and connected it to contact points across the site, streamlining inquiry intake.
- Support: after launch, we provide technical updates, security, backups, minor enhancements, and consultations for the client’s team.
Implementation Highlights
- Convenient Navigation: services are grouped by specialties, filters, and category pages so users quickly find the right specialist or procedure.
- Consistent Visual Style: each service features illustrations in a unified aesthetic, boosting brand recognition and trust.
- SEO Foundation: clean URLs, a coherent heading hierarchy, localized metadata, and proper internal linking between language versions.
- Performance & Mobile: pages are optimized for fast loading and comfortable viewing on smartphones.
Project in Numbers
- 3 language versions (PL/UA/EN) with WPML
- 200+ individual service pages with images and SEO descriptions
- WooCommerce for online sales of service packages
- Binotel hotline for quick contact
Outcome for the Client
- A single platform for presenting and selling services and communicating with patients.
- Audience expansion thanks to three languages: patients from Poland, Ukraine, and international visitors.
- Improved search visibility due to structured service pages and regular multilingual news publications.
- Digitized package sales—less load on reception and a more convenient path for the patient.
- Responsive support and quick changes without site downtime.
Technology Stack
WordPress, WPML, WooCommerce, Binotel.
Role of Aroks Digital Marketing & Services
Full cycle: from structuring and design to technical implementation, three-language content management, and ongoing support. We continue to support the clinic, helping the team promptly update service information and publish news, and we consult on the development of online sales and communications.
Need a similar result for your medical practice? Contact us—we’ll propose an optimal roadmap for launch and growth.