FAQ
Do I need a website? Website vs social media
A website increases trust, brings a steady flow of clients, and gives you full control over information and marketing efforts.
o. A Facebook Page is great for a fast start and conversations, but it doesn’t replace a website when you need SEO traffic, online payments, integrations, and data control.
Social media grabs attention, but a website gives control and scale: steady SEO traffic, deeper analytics, CRM and payment integrations, and GDPR compliance. Best practice: website as the base, social as the amplifier.
Basics: domain, hosting, CMS
This guide is prepared for AroksDS clients who have an active hosting account. The first domain is assigned automatically during account creation. Depending on your hosting plan, you may add one or several additional websites.
Hosting is the server space and resources where your site’s files live and from which they are delivered to visitors. Without hosting, your site won’t load under your domain.
A domain is your website’s internet address (e.g., mysite.com). Pick a short, clear, lawful name in a suitable TLD, and verify history and social handle availability.
Internet marketing and advertising
Time is money—often money lost. But rigid scheduling rarely works because the salesperson’s job is full of unpredictability and urgent customer requests.
W dużych sprzedażach potrzebne jest inne podejście niż w małych.
Whoever controls the frame, controls the conversation. Frames are a key tool for taking control of the
Over-self-promotion and spotlighting yourself or your product’s superiority can irritate customers and make them feel manipulated.
The main difference between small and large sales concerns the length of the cycle and the psychology of the interaction.
Start with Google Ads if people are already searching for what you sell (legal/medical, repairs, B2B, urgent services). You pay for intent and get leads fast. Start with Meta Ads (Facebook/Instagram) if you need to create demand and win with visuals/emotion (e-commerce, fashion, interior, courses, local events). Not sure? Run a 2–4 week test: Google Search + Meta remarketing.
SEO & Google visibility
Do you really need breadcrumbs in WordPress and how to implement them correctly?
Yes — they improve navigation and mobile UX, and aid SEO via Schema.org BreadcrumbList. Below is a universal, theme/builder-agnostic guide (Kadence, Elementor included), plus quality checks and common pitfalls.
Integrations: CRM, payments, marketplaces, API
Allegro is an extra sales channel with strong demand. It is worth testing if your margin covers marketplace fees and logistics and your team can ship on time under marketplace rules. Allegro doesn’t drive direct traffic to your site, but brand presence on the marketplace can lift branded Google searches—provided your naming is consistent and your brand SEO is solid.
Base.com (formerly BaseLinker) is an order & inventory integrator that connects WooCommerce with marketplaces (Allegro, Amazon, etc.), couriers (InPost, DPD…), and invoicing. It’s useful for multichannel sales and workflow automation; it does not add traffic to your site, but brand presence on the marketplace can lift branded Google searches—provided your naming is consistent and your brand SEO is solid.
Legal requirements: GDPR, cookies, policies
When you buy digital/IT/marketing services from the EU or Ukraine, you have an import of services in Poland (reverse charge = the buyer self-accounts for VAT). Active VAT payer: report output VAT and — if eligible — deduct the same VAT as input (neutral). VAT-exempt business: report output VAT payable (no right to deduct), typically in the VAT-9M return.
At AroksDS, you can finance a website, landing page, or online store using LeaseLink’s “Installments for Companies.” The entire process is online, usually within 15 minutes. The solution is B2B only (for businesses).
For typical B2B services (business-to-business), the place of taxation is the customer’s country (Art. 28b of the Polish VAT Act). Therefore, a Polish invoice for a company in the EU/Ukraine is usually without VAT (NP) with a note referring to Art. 28b; VAT is accounted for by the buyer in their country (reverse charge = the buyer self-accounts for VAT). Exceptions: B2C services (to consumers) in the EU often go via OSS; “e-services” supplied to Ukraine may require registration and charging 20% VAT in Ukraine (the so-called “Google tax”).