A domain is your website’s internet address (e.g., mysite.com). Pick a short, clear, lawful name in a suitable TLD, and verify history and social handle availability.
When it fits / when it doesn’t
✅ You’re launching a brand and need a stable address and business email.
✅ You target a specific market (.pl, .eu) or niche (.shop, .clinic).
❌ Your name/positioning is not final and you’ll likely rebrand soon.
❌ There’s a trademark risk or you can’t commit to yearly renewals.
What to do (steps)
- Draft 5–10 options: 3–12 characters, no hyphens or numbers, easy to say and type.
- Check domain availability and matching social handles.
- Review history/reputation: WHOIS, Wayback Machine, backlinks. Avoid penalized names.
- Choose a TLD: local (.pl, .eu) or universal/industry (.com, .shop).
- Register under your legal details, enable WHOIS privacy, store credentials safely.
- Configure DNS: A/AAAA/CNAME, MX+SPF+DKIM+DMARC; enable SSL.
- Optionally secure close variants and common typos.
- If changing address, set 301 redirects and update all references.
Common mistakes and how to avoid them
- Names that are too long/complex — keep it short and simple.
- Keyword stuffing — looks spammy; balance brand and relevance.
- TLD mismatch — pick what fits your market (e.g., .pl/.com, or .eu for EU reach).
- Skipping history checks — avoid domains with past sanctions.
- Trademark conflicts — search TM databases; consult legal if needed.
- Missing email DNS (SPF/DKIM/DMARC) — higher spam risk.
Time / cost / requirements
- Time: 30–90 min to shortlist and vet; 5–15 min to register; DNS/SSL from minutes up to 24 h.
- Cost: typically 10–20 USD/year; short/premium names cost more; WHOIS privacy may be extra.
- Required: brand name, 2–3 preferred TLDs, payment method, registrar/hosting access.
- Prerequisites & limits: some TLDs require local presence/documents; you choose from available TLDs; domains are rented and must be renewed.
Related materials
Message us — we’ll propose 3–5 domain ideas, check history, and configure DNS/SSL so everything runs safely and reliably.