Over-self-promotion and spotlighting yourself or your product’s superiority can irritate customers and make them feel manipulated. The more a seller tries to prove how great and unique they are, the faster they come off as boring and egocentric. People are naturally skeptical of those trying too hard to impress.
Focusing on the customer—their needs, problems, and emotions—builds understanding, empathy, and trust. The customer feels seen, understood, and heard, which is attractive and often unexpected. Instead of interrupting, let them speak and ask questions that surface real desires and pain. This approach makes it easier to shift someone from “no” to “yes” smoothly and quickly, often in minutes.