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The main difference between small and large sales concerns the length of the cycle and the psychology of the interaction.
Social media grabs attention, but a website gives control and scale: steady SEO traffic, deeper analytics, CRM and payment integrations, and GDPR compliance. Best practice: website as the base, social as the amplifier.
This guide is prepared for AroksDS clients who have an active hosting account. The first domain is assigned automatically during account creation. Depending on your hosting plan, you may add one or several additional websites.
For typical B2B services (business-to-business), the place of taxation is the customer’s country (Art. 28b of the Polish VAT Act). Therefore, a Polish invoice for a company in the EU/Ukraine is usually without VAT (NP) with a note referring to Art. 28b; VAT is accounted for by the buyer in their country (reverse charge = the buyer self-accounts for VAT). Exceptions: B2C services (to consumers) in the EU often go via OSS; “e-services” supplied to Ukraine may require registration and charging 20% VAT in Ukraine (the so-called “Google tax”).
When you buy digital/IT/marketing services from the EU or Ukraine, you have an import of services in Poland (reverse charge = the buyer self-accounts for VAT). Active VAT payer: report output VAT and — if eligible — deduct the same VAT as input (neutral). VAT-exempt business: report output VAT payable (no right to deduct), typically in the VAT-9M return.
Time is money—often money lost. But rigid scheduling rarely works because the salesperson’s job is full of unpredictability and urgent customer requests.