Monthly Google Ads management
368,69 € incl. VAT 23% / net: 299,75 €
Price includes 23% VAT in Poland. EU companies with valid VAT-EU – reverse charge. Non-EU B2B customers – no VAT in Poland.
Ongoing care for your campaigns to improve results every week and cut the cost of irrelevant clicks.
Description
Ongoing management is the “engine” of your Google efforts. After launch, the key is regularly improving what works and cutting what only burns budget. Every week we review actual search terms, add relevant phrases, and exclude those that lead to random clicks. In practice, that’s less waste and more visits from people truly looking for your offer — whether you sell services, bookings, or products.
We test ads (responsive copy that Google combines into the most effective sets) and the landing page (where users land after clicking). We check headline clarity, form simplicity, click-to-call on mobile, and visible purchase/booking buttons. Small on-site tweaks often yield a bigger lift in inquiries or orders than simply raising the budget.
Every 2–4 weeks you get a clear report: what we changed, the cost, how many contacts/orders came in, and the cost per one (CPL/CPA — cost per lead/action). Plus a short list of CRO recommendations — quick wins to implement that boost effectiveness without increasing spend. A steady rhythm of micro-changes keeps campaigns from “aging” and makes them work smarter month after month.
What’s included: weekly optimizations, keyword/negative expansion, RSA/LP tests, 2–4-week report, CRO recommendations.


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